Synergy- when the interaction of two or more forces working together creates greater effect than the sum of their individual efforts.
Media Synergy- the way in which different elements of a media conglomerate work together to promote linked products.
Trailer Comparison
Both films include a lot of violence which is what you expect to see in thriller types of films. Sci-Fi films also include futurism, for example Hardcore Henry has futuristic technology his legs aren’t real and neither are his arms. He has been remade. Both trailers have gangs, instead of one person fighting people alone. Both films had a big gap between the release dates. Hardcore Henry was first to be released in 2015, and then suicide squad came a year later in 2016.
The modern incarnation, the Suicide Squad, is an antihero
"strike team" of incarcerated, death row supervillains. They would
rather be villains than prisoners, so they make a deal with the government to
become ‘superheroes’. Whereas, in Hardcore Henry he had no choice but to become
violent.
Hardcore Henry was distributed by STX Entertainment. It is a
private business that was founded by Bill McGlashan and Robert Simmonds. STX
Entertainment is not a well-known distributor because they have only
distributed a few films, including ‘The Boy’ and ‘The Gift’. Whereas, ‘Suicide
Squad’ was distributed by Warner Bros. Warner Bros is known for ‘Harry Potter’,
‘The Lego Movie’ and ‘Charlie and the Chocolate Factory’.
Film Promotion
Films can be promoted in many ways. For example by posters, billboards, trailers, social media and general publicity.
Suicide squad first released a poster to entice the public. The poster had each main characters identities shown as skulls. Each skull had a certain piece of characteristic from the cast, for example, Harley Quinns hair can be identified, Deadshots skull is wearing his eye patch. In the second poster released, the full identity of the cast is shown but that is all the poster is giving away. However, there is a smiley face drawn in lipstick, this may represent Harley Quinns lipstick.
They then of course brought out trailers, the first trailer debuted at San Diego Comic-Con 2015 and was officially presented as a “First Look” and not a trailer, but it was a trailer. In fact it wasn’t meant to go public at all but after a ton of pirated versions showed up on YouTube it was finally officially released. And when it was it was accompanied by a terse statement from WB that, essentially, the fans were to blame for it not being a special treat for SDCC attendees. The second trailer – actually the first official trailer since what came before was billed as a sizzle reel – starts off by introducing us to the team that’s being assembled as well as their powers. So we meet Dead shot, Harley Quinn, Killer Croc and others who are the worst of the worst, according to Amanda Waller. They’re given their assignment and after that we get all kinds of shots of the mayhem that goes along with that mission as things explode and more. There are a couple breakout moments for Robbie as Harley, which isn’t surprising, and we get a few more shots of the Joker. Another new trailer debuted during the MTV Movie Awards that’s just as good as the first. We again get the premise, that this team is being created as a contingency against very bad situations. So they’re assembled and told the situation, which is that they’re on a very short leash. After that it’s less about the story and more about just showing off the mayhem they cause while executing the mission. One more trailer was released at the time of this year’s San Diego Comic-Con. It features footage over a few of the songs from the movie’s soundtrack and provides a little more detail on the story and what the Squad has been assembled for.
They also have an official films website, the first thing that greets you when you load the official website is the over-the-top cartoonish key art, the one where they all form the shape of a mushroom cloud. There are buttons at the bottom of the page encouraging you to buy tickets or watch the trailer. Once you start scrolling down the page there are a few features that you see.
On social media the movie had Facebook, Twitter and Instagram profiles, on which the studio shared images and videos along with lots more, including promoting cast appearances on TV and elsewhere. The studio also created a sponsored Snapchat filter for the movie that let people adopt the look of The Joker, obviously playing off the focus in the campaign on that character. This was able to reach many snapchat users and helped to encourage them to go watch the film.
Carrera: Offered a sweeps to send a lucky winner to the red carpet premiere of the movie.
Splat Hair Colour: They ran a “Harley Quinn Inspired Colour Look” contest, in keeping with that character’s wild look and is offering co-branded packaging with a couple of Harley-inspired colours.
Suicide Squad Synergy
Dodge (the cars), was used a numerous amount of times. This gained great publicity for the motor company because of the success of the film.
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